Your customer is always interested in a good deal. Studies have shown that individuals are more willing to buy a product or service if they are getting a discount or a better deal. "Coupons are one of the most effective ways to encourage a consumer to try a new item. They also get the consumers who already use a certain product to keep buying it" explains Diana Wheeler. Some have speculated that with the advent of the internet that the use of coupons would diminish, but the opposite is true.

Kori Rodley Irons from Associated Content says "the availability of coupons on the internet has grown dramatically" mostly due to consumers becoming increasingly net-savvy. She adds that "[coupons] can be a relatively inexpensive and productive use of marketing efforts, and generate sales. Perhaps you might start with a coupon on your own website to gauge response or try some of your established marketing venues."



Service Villa allows each company to post a number of money-saving coupons depending on which membership they have. Basic members can post one coupon, extended members can post up to three and featured members can post up to five. Best of all, the cost of posting a coupon in your listing is included in your membership - there is no extra fee of any kind.

By taking advantage of this free service, your company can explore with different incentives to see which one produces a better response and generates more revenue for your business. Not only that, but businesses that post coupons on Service Villa get more attention than those that do not.

In the browse and search results page, any business that posts a coupon will have a coupon icon displayed near their company description. This tells the user that this company can offer them a great deal. We've noticed that companies that have coupons generate more click-through (views) than those that do not offer them.


HOW TO POST YOUR OWN COUPONS
1. Login to your Service Villa control panel.
2. Under "EDIT YOUR LISTING", select "Your Listing Coupons".
3. Follow the simple directions on screen to add your coupon